A guide compiled from official announcements — Mapo-gu's press release (October 7, 2026), Seoul's Fun Seoul festival page (schedule and site map), the World Cup Park information page and Seoul's Silver Grass Festival notice — not a review of a visit; we haven't been yet. The character illustrations are GPT-generated images.
- Dates
- Fri, Oct 16, 2026 ~ Sun, Oct 18
- Hours
- Oct 16 10:30–21:00 · Oct 17 09:00–21:00 · Oct 18 10:00–20:30
- Venue
- Peace Plaza, World Cup Park (월드컵공원 평화의광장)Around 251 World Cup-ro, Mapo-gu, Seoul (서울 마포구 월드컵로 251 일대)
- Fee
- Free
- Organizer
- Mapo-gu (organized by Mapo Cultural Center)
- Official
- Official notice (Korean) ↗
- Updated
- when we last re-checked the official notice
📅 Schedule at a glance
October 2026
Event daysHighlightsTodayKorean public holidays
Korea Meteorological Administration · 10/15, 8 AM issued · forecasts can change
📌 What's on each day
- 10/16Fri★ Opening · Satto paradeToday
- 10/17SatShrimp gimbap · Singing contestToday
- 10/18Sun★ Closing · ★ FireworksToday
🔁 Daily · Salted shrimp market 10:00–20:00 · Play area 10:00–18:00 · Shrimp catching
Mapo Naru Salted Shrimp Festival 2026 (Saeujeot Festival) — Dates, Fireworks & Parking, Plus Shrimp Catching for Kids
Right before kimchi-making season,
the festival where people go
to buy salted shrimp
is back for the 19th time 🦐
The 19th Mapo Naru Saeujeot Festival
(마포나루 새우젓축제)
runs for three days,
Oct 16 (Fri) to Oct 18 (Sun),
at Peace Plaza in World Cup Park.
(Saeujeot is tiny shrimp
salted and fermented —
a key seasoning for kimchi.)
We’ve put together
Mapo-gu’s press release (October 7)
and Seoul’s Fun Seoul festival page.
🎪 What is this festival?
In the Joseon era,
salted shrimp and goods
from all over the country
came in at Mapo Naru,
the old Mapo ferry landing.
This signature Mapo-gu festival
brings that history back to life.
This year’s slogan
is a pun on ‘Mapo-gu’:
‘Saeujeot-jom matbogu-ga!
Junbihaesseo Mapo-gu-ga!’
(“Have a taste of saeujeot!
Mapo-gu has it all ready!”)
During the festival,
LED hwangpo sailboats
(traditional yellow-sail boats)
will float on Nanji Pond,
and a special exhibition,
‘Mapo Naru Memory Tunnel’,
is planned too.
🦐 How does the salted shrimp market work?
The market stalls are open
10:00–20:00 on all three days.
Here are the booths, market by market.
| Market | Booths & details |
|---|---|
| Salted shrimp | 12 in all (four more than last year) — from Ganggyeong, Gwangcheon, Sinan, Buan and Sorae |
| Specialty produce | 14 — sister cities such as Gochang, Sinan, Yecheon, Namhae, Cheongyang and Ongjin, plus local farm co-ops |
| Food | 12 — the new shrimp food booth (shrimp pasta, shrimp fried rice), plus barbecue, janchi-guksu (banquet noodles) and bindaetteok (mung bean pancakes) |
You can compare yukjeot,
ojeot and chujeot side by side
(shrimp salted from the June,
May and autumn catches),
with the origin labeled.
Mapo-gu says it set prices
10–15% cheaper than regular markets.
✨ What’s on, and when?
The main stage events
from the Fun Seoul program schedule,
sorted by date and time.
| Date & time | Program |
|---|---|
| Oct 16 (Fri) 10:30 | Satto Haengcha (magistrate’s parade) & reenactment of a hwangpo boat arriving — about 200 people march from Mapo-gu Office Plaza to Peace Plaza |
| Oct 16 (Fri) 17:00 | Opening ceremony part 1 — culture concert |
| Oct 16 (Fri) 18:00 | Opening ceremony part 2 — Jung Dong-ha, Hong Kyung-min Band, Ali, Maya |
| Oct 16 (Fri) 19:30 | TBS live broadcast — ‘Autumn Love Concert: Rest’ (가을愛 콘서트: 쉼) |
| Oct 17 (Sat) 11:30 | Jultagi (tightrope-walking) show |
| Oct 17 (Sat) 14:00 | ‘Rolling a 19 m Shrimp Gimbap with Big Mama!’ |
| Oct 17 (Sat) 17:30 | Nationwide Moms & Dads Singing Contest — guest singers Kim Sung-hwan, Jadu, Yoon Su-hyun |
| Oct 17 (Sat) 20:00 | Classical & jazz concert — waterside stage |
| Oct 18 (Sun) 11:30 | Hongdae K-indie band relay stage |
| Oct 18 (Sun) 13:30 | ‘Dwae-Sae-Gim’ bossam feast — pork, saeujeot and kimchi; first come, first served, about 200 people |
| Oct 18 (Sun) 18:00 | Closing concert — Park Hyun-bin, Hong Jin-young and more |
On the last day, the closing concert
is followed by fireworks and a laser show 🎆
🚗 Getting there & parking
World Cup Park — Sunlit metasequoia promenade and greenery (Sep 2024) (Photo: Korea Tourism Organization Photo Gallery · 정규진 · KOGL Type 1)
World Cup Park — Metasequoia forest path and wooden pavilion (Sep 2024) (Photo: Korea Tourism Organization Photo Gallery · 정규진 · KOGL Type 1)
The festival notice gives no
subway, bus or shuttle information.
Parking lots and car fees
are on the World Cup Park information page.
| Parking & fees | Spaces & fees |
|---|---|
| Peace Park parking lot | 1,162 spaces |
| Nanjicheon Park parking lot | 438 spaces |
| Cars, normally | 150 won per 5 minutes |
| Cars, ‘for football matches and events’ | Flat 5,000 won (per entry, 4 hours) |
The notice doesn’t say
which rate applies during this festival.
Also, on the festival site map,
the markets go up in Parking Lot F
and the farmers’ market (농수산물시장) parking lot.
At Haneul Park, in the same park,
the Seoul Silver Grass Festival (서울억새축제)
starts on Oct 17 (Sat).
Seoul’s notice for that festival says
”traffic will be very congested,
so we recommend public transportation.”
👨👩👧 Going with kids?
Here’s what there is to do with kids,
and when.
| Activity & facility | Time & who |
|---|---|
| Shrimp catching, saeujeot-making and auction experiences | Ongoing throughout the festival |
| Play area (UNICEF Plaza on the site map) — bouncy castles and traditional games | 10:00–18:00 |
| Shrimp gimbap rolling | On the 17th — 38 children who sign up on site take part in two teams |
| Nursing room (Byeoljari Rest Area in Peace Park) | 09:00–18:00 |
There are also bouncy castles for kids,
‘Little Satto’ (little magistrate)
and a bubble show.
and the fireworks on Oct 18 (Sun)
follow the closing concert (18:00–20:30)
Play in the daytime, stage at night —
plan your day in that order
⏳ Not announced yet
□ Times and fees for shrimp catching,
saeujeot-making and auctions
□ When on-site sign-up opens
for the kids’ shrimp gimbap rolling
□ Exact start time of the fireworks & laser show
□ Start time of the singing contest
(schedule says 17:30, poster says ‘from 17:00, tentative’)
□ Parking fees and closures during the festival
□ Subway, bus and shuttle information
□ What happens if it rains
None of this is in the official notices yet.
We’ll update this post when it is.
Inquiries: Mapo-gu Office,
Culture & Arts Division
02-3153-8350
👍 Recommended for families who…
✔ want to compare yukjeot, ojeot and chujeot
before kimchi-making season
✔ want to take the kids
shrimp catching and to the bouncy castles
✔ want to pair it with the Silver Grass Festival
at Haneul Park the same weekend
Shopping, kids’ activities, stage shows
and fireworks on the last day —
a three-day autumn festival
that’s free for everyone.
We put this together from official announcements before visiting. Photos marked ‘Photo Gallery’ are from the Korea Tourism Organization under KOGL Type 1 (shooting dates noted). The character illustrations are GPT-generated images.
📷 The festival in photos 8
Swipe to see more
🔄 Updates
- One-week check
- First write-up
📎 Sources
- 한국관광공사 관광사진 갤러리 — 월드컵공원 사진(공공누리 제1유형) 한국관광공사 · 관공서
- 새우젓 판 더 키웠다! 새우로 꽉 채운 제19회 마포나루 새우젓축제 마포구(홍보담당관) · 2026.10.7 · 관공서
- 제19회 마포나루 새우젓축제(프로그램 일정표·축제 배치도) 서울특별시 펀서울 · 관공서
- 월드컵공원 공원 안내(주차장·수유실) 서울특별시 정원도시 서울(서울의 공원) · 관공서
- [월드컵공원] 제25회 서울억새축제 <억새, 자연이 건네는 위로> 서울특별시 환경분야 누리집 · 2026.9.23 · 관공서
This is a guide based on official announcements, not a visit review. Schedules, programs and fees can change, so please re-check the official notice before you go.
Translated from our Korean post with AI assistance. Dates, times, prices and other numbers were checked against the Korean original on October 7, 2026. The official announcements are in Korean; we have not checked whether there will be English signage or guidance at the festival. Original post (Korean)