This guide summarizes official announcements and is not a firsthand visit review. Character illustrations are GPT-generated.
- Dates
- Wed, Oct 7, 2026 ~ Sun, Oct 11
- Hours
- 10:00~22:00 (varies by program)
- Venue
- Hamyang Sangnim Park area49 Pilbongsan-gil, Hamyang-eup, Hamyang-gun, Gyeongnam
- Fee
- Participation fee per activity (Ginseng Digging 10,000 won per person, etc.)
- Organizer
- Hamyang-gun (organized by Hamyang Sansam Festival Committee)
- Official
- Official notice (Korean) ↗
- Updated
- when we last re-checked the official notice
📅 Schedule at a glance
October 2026
Event daysHighlightsTodayKorean public holidays
📌 What's on each day
- 10/8ThuSansam Song FestivalToday
- 10/9FriHangeul DayBuckwheat Flower Festival · Sanmak NightToday
- 10/10Sat★ Barefoot Walking · Sanmak Night · Traditional SsireumToday
- 10/11Sun★ Closing Fireworks ShowToday
🔁 Daily · Ginseng Digging · Golden Ginseng Hunt (11, 14, 16h) · Family Zone · Anti-aging Experience
2026 Hamyang Sansam Festival Remaining Schedule · Ginseng Digging · Fireworks Show, Before Visiting Sangnim Park with Kids
The thousand-year-old forest of Sangnim
is turning golden with autumn 🍂
The 21st Hamyang Sansam Festival
opened on October 7 and
is happening right now.
Until Sunday, October 11,
as of October 8, there are four days left including today.
The venue is in Hamyang-gun, Gyeongnam,
the Sangnim Park area.
I’ve organized the schedule and program information
from Hamyang-gun’s press release and
the Hamyang Sansam Festival Committee’s official website.

📅 Happening Now, Four Days Left
I’ve gathered the remaining stage and special programs
from the festival website’s schedule.
| Date & Time | Program |
|---|---|
| 10/8 (Thu) 19:00 | National Sansam Song Festival Finals (Main Stage at Gowoon Square, preliminaries from 14:00) |
| 10/9 (Fri) 10:00 | Simok Small Village Buckwheat Flower Festival · until 17:00 (Square in front of Simok Village) |
| 10/9 (Fri) 19:00 | Sanmak Night Day 1 · Admission 10,000 won (Main Stage at Gowoon Square) |
| 10/10 (Sat) 10:00 | Free Pork & Beef Tasting · until 12:00 (next to Sansam Theme Hall) |
| 10/10 (Sat) 11:00 | Barefoot Walking Healing Festa · until 17:00 (from Dabyeotdang to Pilbongsan area) |
| 10/10 (Sat) 11:00 | Traveling Traditional Ssireum · Ssireum demonstration & on-the-spot visitor competition |
| 10/10 (Sat) 19:00 | Sanmak Night Day 2 · Admission 10,000 won |
| 10/11 (Sun) 13:00 | OrGO Hamyang Summit Day · until 17:00 (Main Stage at Gowoon Square) |
| 10/11 (Sun) 18:00 | Gyeongnam Provincial Arts Troupe Tour Performance |
| 10/11 (Sun) 19:00 | Closing Ceremony · Fireworks Show (Fireworks from 20:50 for 10 minutes) |
Every evening from 19:00 to 21:00,
there are visitor singing contests and club performances
in the Family Zone.
🎪 What Kind of Festival Is It?
This is the 21st Sansam Festival
hosted by Hamyang, the ‘home of wild ginseng’.
This year’s slogan is
’Dyed in Sansam, Stay in Hamyang.’
You can buy, dig, and taste wild ginseng,
and even take care of your health
with more hands-on experiences, according to Hamyang-gun.
The festival website leaflet
says it’s a Gyeongsangnam-do designated cultural tourism festival.
⛏️ Ginseng Digging & Golden Ginseng Hunt
The main experiences take place in the Pilbongsan forest.
Both are registered at the San-yang-sam Sales Booth entrance.
| Experience | Time & Fee |
|---|---|
| Ginseng Digging Experience (Pilbongsan Ginseng Digging Field) | Daily 10:00~17:00, on-site registration · 10,000 won per person |
| Find the Golden Ginseng (Pilbongsan Ginseng Forest) | Daily 11:00, 14:00, 16:00 · 10,000 won for adults, 5,000 won for children |
| San-yang-sam Auction (Picnic Zone, in front of Sansam Theme Hall) | 8th: 14:00, 16:00 · 9th~11th: 11:00, 14:00, 16:00 |
| Health & Healing Anti-aging Experience (Anti-aging Hall 1F & 2F) | Daily 10:00~18:00 |
The ginseng digging experience lets you
dig up 5-year-old cultivated mountain ginseng yourself and take it home.
The Golden Ginseng Hunt is
a game where you search for golden ginseng models in the forest like a ginseng hunter.
Prizes include pure gold, cultivated mountain ginseng,
and the festival mascot ‘Sanisami’ dolls.
At the Anti-aging Hall, you can get a health check,
try half-body baths and meditation,
and make red bean hot packs and gel packs.
🧒 Where Can Kids Play?
Across the street, in Yeonji Park (6,000㎡),
there’s a separate Family Zone.
It’s a family rest area with large shade tents
and a children’s playground.
| Place | Time & Details |
|---|---|
| Family Zone (Yeonji Park) | Daily 10:00~22:00 · Arcade · Wooden Playground · Hamyang Photo Booth · Food Trucks |
| Sanisami Cookie Making | 10:00~18:00 · Collage Experience 10,000 won |
| Eoullim Market Zone | 10:00~20:00 Experience & Sales Booths · Magic Show 14:00, 16:00 (Bubble Show on the 10th) |
| Picnic Zone (between Sansam Theme Hall and Bullo Falls) | 10:00~18:00 · Local Bakeries & Cafes · DJ Box |
In the Family Zone, there are traditional games,
handmade paper book and sotdae (totem pole) making,
and character balloon giveaways.
The Picnic Zone has beanbags and mini tents.
🍖 Food, Market, and Prizes
The food court seats 500 people,
and there’s a separate area just for Hamyang black pork.
The local food court menu includes
sansam bibimbap, black pork belly,
wild ginseng samgyetang, black pork patties,
jajangmyeon, sweet and sour pork, and more.
The food booths also have sansam ramen.
There are also events at the General Information Center (in front of the Sansam Theme Hall).
| Event | Who & What You Get |
|---|---|
| Multi-child & Large Family Prize | 3 or 4 generations, families with 3+ children, families of 10+ · 1 set of san-yang-sam (cultivated mountain ginseng) |
| Receipt Payback (San-yang-sam & Local Products) | Purchases over 100,000 won · Hamyang Love Gift Certificate 5,000 won · First 200 per day |
| Cookie Making Payback | 1 per participant · Hamyang Love Gift Certificate 5,000 won (at Cookie Making Experience) |
🚗 Getting There & Parking

Here’s what’s on the festival website’s ‘Directions’ and the event map.
| Method | Info |
|---|---|
| Car | About 4.9km from Hamyang IC · About 8 minutes |
| Intercity Bus | About 1.3km from Hamyang Intercity Bus Terminal · About 22 minutes on foot |
| Parking | Main Parking Lot on the map (west of the event area, next to Food Zone) |
| Road in front of venue | Marked as one-way on the map |
The address is 49 Pilbongsan-gil, Hamyang-eup, Hamyang-gun.
From Jinju and Changwon Intercity Bus Terminals,
buses to Hamyang run every 10–15 minutes.
👨👩👧 If You’re Visiting with Kids
The map shows nursing rooms and
stroller rental stations.
There’s also a rest area for pregnant women,
open daily 10:00~17:00, with free bottled water.
Saturday the 10th is Pregnant Women’s Day.
The ginseng digging field and ginseng forest
are on the Pilbongsan Forest Trail above the Anti-aging Hall.
The Family Zone is across the street in Yeonji Park,
so planning your route ahead of time is helpful.

at 11:00, 14:00, and 16:00
Ginseng digging is open until 17:00
Register for both at the Wild Ginseng Sales Booth entrance
⏳ Not Yet Announced

□ Admission fee info (only activity fees listed)
□ Parking fees & temporary parking lots
□ Shuttle bus operation
□ Operation in case of rain
□ Anti-aging experience & food prices
These are not yet on the official site.
I’ll update this post if they are announced.
If you have questions, contact the Hamyang Sansam Festival Committee
at 055-964-3353.
👍 Recommended for These Families
✔ Families who want to dig wild ginseng with their kids
✔ Families looking for a three-generation or large family outing
✔ Families who want to see the fireworks show on the last day
From ginseng digging and the Golden Ginseng Hunt
to the Family Zone and closing fireworks show,
this is a great festival for a day out at Sangnim Park.

This post is a summary of the official information before visiting. The character illustrations are GPT-generated images.
🔄 Updates
- First write-up
📎 Sources
- ‘산삼에 물들고, 함양에 머물다’…제21회 함양산삼축제 7일 개막 경상남도 함양군 · 2026.9.30 · 관공서
- 함양군, 산삼축제서 ‘임산부 배려 쉼터’ 운영 경상남도 함양군 · 2026.10.2 · 관공서
- 함양군, 제21회 함양산삼축제 대비 합동안전점검 실시 경상남도 함양군 · 2026.10.6 · 관공서
- 함양군, 오는 11일 제2회 ‘오르GO 함양’ 완등인의 날 기념식 개최 경상남도 함양군 · 2026.10.6 · 관공서
- 제21회 함양산삼축제 누리집 함양산삼축제위원회 · 주최
- 행사개요 함양산삼축제위원회 · 주최
- 일정표 2026 (1~5일차) 함양산삼축제위원회 · 주최
- 행사 프로그램 (2026 항목) 함양산삼축제위원회 · 2026.9.16 · 주최
- 행사장 안내도 함양산삼축제위원회 · 주최
- 오시는길 함양산삼축제위원회 · 주최
This is a guide based on official announcements, not a visit review. Schedules, programs and fees can change, so please re-check the official notice before you go.
AI-assisted translation. Numbers and article structure were checked against the Korean original on 2026-10-09. This is not a new verification of the event announcements. Original post (Korean)

