Written: October 8, 2026 · Updated: October 8, 2026

This guide summarizes official announcements and is not a firsthand visit review. Character illustrations are GPT-generated.

2026 Hapcheon Hwangto Korean Beef Festival Dates · Beef Discounts · Fireworks, Things to Know Before Visiting Gumin Sports Park with Kids

Autumn in Hapcheon is colored by the silver grass of Hwangmaesan and pink muhly 🍂

The 4th Hapcheon Hwangto Korean Beef Festival will be held for three days from October 9 (Fri) to 11 (Sun) at the Hapcheon Gumin Sports Park Lawn Plaza. As of October 8, it starts tomorrow.

Here’s a summary of official festival guides, press releases from Hapcheon-gun and Gyeongsangnam-do, and related news articles.

📅 What’s Happening Each Day?

Here are the programs announced by date.
Except for the two opening ceremonies, times for other events haven’t been released yet.

The youth flea market ‘Youth Market’ runs all three days from the 9th to the 11th.

🎪 Festival Highlights

This festival promotes the taste and quality of Hapcheon’s signature beef brand, ‘Hapcheon Hwangto Korean Beef’, and is now in its 4th year.

It is hosted and organized by the Hapcheon Livestock Cooperative, with support from Hapcheon-gun, Hapcheon County Council, Gyeongsang National University RISE Project Group, and the Korean Beef Self-help Fund Committee.
The festival poster says, ‘Taste grown by Hwangto (yellow soil)’.

Hapcheon-gun has prepared the festival so you can enjoy it along with autumn attractions like Hwangmaesan’s silver grass and pink muhly.

🥩 How Can You Enjoy the Korean Beef?

The main program is the Hapcheon Hwangto Korean Beef Discount Event.
You can buy Korean beef on site and grill it right away at the charcoal barbecue area.

Discount rates, prices, and barbecue usage fees have not been officially announced yet.

Chef Lee Kyungjin from JW Marriott Hotel Seoul Tamayura, who is originally from Angye Village in Hapcheon-eup, will hold a Korean Beef Food Festa and cooking demonstration as a talent donation.
They will also hand out a Hwangto Korean Beef recipe book.

At the local specialty sales booths, you can buy Hapcheon foods like shiitake mushrooms, bellflower root, and yulpi rice cakes.

🧒 What Experiences Are There for Kids?

Family activities are available throughout the festival grounds.
Experience fees and times have not been announced yet.

The Youth Market is a flea market organized by 10 youth teams who live or run businesses in Hapcheon.
They sell items like orchids, mother-of-pearl crafts, bakery goods, and strawberry syrup, and also hold treasure hunts and a ‘Stopwatch Challenge’ event.

At the Gyeongnam Traditional Market Product Exhibition, 12 markets including Hapcheon Wanghu Market will bring seasonal produce, nuts, and naturally dyed crafts.
There’s also a stamp tour where you can collect stamps at experience booths and win prizes.
Before the opening ceremony at 11:00 on the 11th, there will be a janggu (Korean drum) performance.

🚗 Getting There & Parking

The festival is held at the Hapcheon Gumin Sports Park Lawn Plaza in Yongju-myeon, Hapcheon-gun.

Hapcheon-gun stated in a briefing that they have checked preparations for parking, traffic, and safety, but the location of parking lots and shuttle buses has not been officially announced yet.

The festival is also recommended as an autumn outing along with the pink muhly at Sinsoryang Sports Park and the Hwangmaesan Silver Grass Festival in the same county.

👨‍👩‍👧 If You’re Going with Kids

The first day, the 9th (Fri), is Hangeul Day.
After the opening ceremony at 17:00, there will be performances and fireworks at night.

On the 10th (Sat), the National Singing Contest will be filmed near the festival site.
The exact filming location and time have not been announced yet.

Traditional market experiences like making shopping bags are only available on the 10th and 11th.

⏳ What Hasn’t Been Announced Yet

□ Festival operating hours
□ Korean beef discount rates·prices, barbecue usage fees
□ Performance·fireworks·cooking show times
□ National Singing Contest filming location·time
□ Parking lot·shuttle bus
□ Experience fees, rainy day operation

These have not been officially announced yet.
I’ll update this post when the information is released.

For festival inquiries, contact Hapcheon-gun at 055-933-0050.

👍 Recommended for These Families

✔ Families who want to buy and grill Korean beef on the spot
✔ Families looking for air bounce and Hwangto craft experiences
✔ Families who want to see fireworks on Hangeul Day evening

With Korean beef barbecue, Hwangto experiences, the Youth Market, and the traditional market fair,
it’s a great festival to pick and choose from over three days.

This post is a summary based on official announcements before visiting in person. The character illustrations are GPT-generated.

AI-assisted translation. Numbers and article structure were checked against the Korean original on 2026-10-09. This is not a new verification of the event announcements. Original post (Korean)