This guide summarizes official announcements and is not a firsthand visit review. Character illustrations are GPT-generated.
- Dates
- Thu, Oct 15, 2026 ~ Sun, Oct 18
- Hours
- 09:00–21:00
- Venue
- Sunchang Traditional Gochujang Folk Village · Sunchang Fermentation Theme Park area (순창전통고추장민속마을·순창발효테마파크 일원)55 Jangnyu-ro, Sunchang-eup, Sunchang-gun, Jeonbuk (Baeksan-ri 580) area (전북 순창군 순창읍 장류로 55)
- Fee
- Free (some programs are paid)
- Organizer
- Sunchang-gun, Sunchang Jangryu Festival Promotion Committee
- Official
- Official notice (Korean) ↗
- Updated
- when we last re-checked the official notice
📅 Schedule at a glance
October 2026
Event daysHighlightsTodayKorean public holidays
Korea Meteorological Administration · 10/15, 8 AM issued · forecasts can change
📌 What's on each day
- 10/15Thu★ Fireworks · OpeningToday
- 10/16FriFolk games · Gochujang class · Light showToday
- 10/17Sat★ Royal parade · Gochujang class · Sing-along · TightropeToday
- 10/18Sun★ Royal parade · ClosingToday
🔁 Daily · K-Food market 10:00–20:00 · Spicy food contest · Golden meju draw · Sauce expo
2026 Sunchang Jangryu Festival Schedule · Royal Gochujang Parade · Gochujang Making · Shuttle, Before Visiting the Folk Village with Kids
21st Sunchang Jangryu Festival World Flavor, Sunchang Style poster — Oct 15–18, 2026 Sunchang Traditional Gochujang Folk Village · Sunchang Fermentation Theme Park area (순창전통고추장민속마을·순창발효테마파크 일원) (Photo: Korea Tourism Organization · KOGL Type 3)
Autumn brings the fermented sauce festival
to Sunchang, the home of gochujang 🌶️
The 21st Sunchang Jangryu Festival
(제21회 순창장류축제)
runs from October 15 (Thu) to 18 (Sun),
for 4 days around Sunchang Traditional Gochujang Folk Village
and Sunchang Fermentation Theme Park.
Watching on site is free;
only some programs are paid.
According to the Ministry of Culture’s festival guide,
it runs 09:00–21:00.
I’ve summarized the schedule, main programs
and shuttle information
from the official festival website.
🎪 About the Festival
Past festival — A traditional procession passing through a festival street (Photo: Korea Tourism Organization · KOGL Type 3)
Past festival — A traditional-costume procession and mountain scenery (Photo: Korea Tourism Organization · KOGL Type 3)
This year’s theme is
”The World’s Taste, Captured in Sunchang.”
The website tells the story of Yi Seong-gye,
who tasted Sunchang gochujang
and had it sent to the royal court after becoming king.
The festival recreates that story
in the Royal Gochujang Parade.
Selected as a 2026 Ministry of Culture, Sports and Tourism
”Preliminary Global Festival,“
it has more sauce programs with foreign participants and overseas chefs.
✨ What’s On, Day by Day?
From the official schedule,
here are the programs worth seeing with kids.
| Date · Time | Program |
|---|---|
| 15th (Thu) 15:00 | Prologue performance “A Thousand Years of Jang, Sunchang” (main stage) |
| 15th (Thu) 18:00 | Opening ceremony & celebration show (main stage) |
| 15th (Thu) 21:00 | Fireworks (main stage, 30 min) |
| 16th (Fri) 10:00 | Folk games contest (sub-stage) |
| 16th (Fri) 18:30 | Gugak meets classical music, “As the Jang Ripens” (main stage) |
| 16th (Fri) 20:30 | DJ & EDM light show |
| 17th (Sat) 11:00 | Shinbi Apartment sing-along show (main stage, again at 16:00) |
| 17th (Sat) 11:00 · 15:00 | Traditional tightrope walking (next to the Jang Experience Hall in the folk village) |
| 17th (Sat) 13:00 | UNESCO jang-making performance (sub-stage, free to watch) |
| 17th (Sat) 14:00 | Royal Gochujang Parade (around the festival grounds) |
| 17th (Sat) evening | Global K-POP Song Festival (main stage) |
| 18th (Sun) 09:00 | 24th Farmers’ Music (Nongak) Contest (sub-stage) |
| 18th (Sun) 14:00 | Royal Gochujang Parade (around the festival grounds) |
| 18th (Sun) 19:00 | Closing ceremony & autumn concert (main stage) |
The website itself lists the K-POP Song Festival
as starting at 18:00 in one place and 19:00 in another.
Every day at the Open Stage,
there’s a spicy food contest (between 16:00 and 17:00)
and the “Find the Golden Meju” prize draw (17:00).
🥢 Sauce Experiences to Try with Kids
Past festival — Bowls containing traditional fermented-sauce ingredients and hands-on participants (Photo: Korea Tourism Organization · KOGL Type 3)
Past festival — People taking part in a fermented-sauce experience at the festival grounds (Photo: Korea Tourism Organization · KOGL Type 3)
These experiences have a participation fee.
Most need advance registration.
| Experience | Date · Fee |
|---|---|
| Global Gochujang Making | 16th (Fri) 14:00 · 17th (Sat) 16:00, sub-stage — 10,000 won (advance or on-site registration) |
| Sunchang Fermentation Village 1997 | 17th & 18th 11:00 — spelling “1997” with rice cakes, 5,000 won (advance registration) |
| Global Jang Culture School | 15th–18th — making gochujang, injeolmi and tteokbokki, 15,000 won (advance registration) |
| Joining the Royal Parade | 17th & 18th 14:00 — 20,000 won (advance registration) |
In gochujang making, you follow a gochujang master’s
instructions as you make it,
and receive items such as a souvenir T-shirt and cap.
The K-Food Market is open daily 10:00–20:00
(last order 19:00).
Listed menus include gochujang bibimbap, gochujang bulgogi and tteokbokki;
buy your food and eat it in the dining zone.
🚌 Getting There · Parking · Shuttle
On festival days the venue gets crowded
and may fill up early,
so the website asks visitors to park at one of 19 temporary or public lots in Sunchang-eup
and take the free shuttle.
| Larger Lots | Spaces |
|---|---|
| Sunchang County Office (33 Gyeongcheon-ro) | 182 above ground · 40 underground |
| Ilpum Park | 76 |
| Namgye Stormwater Storage Facility | 67 |
| Cheonjae-ui Gonggan Movie Walk | 45 |
| Okcheon Parking Lot | 39 |
The Sunchang-eup shuttle runs 09:00–22:00,
looping three sections every 20 minutes.
Stops include the festival entrance, the National Sports Center and Ilpum Park.
| Shuttles from Outside | Fare |
|---|---|
| Gwangju ↔ festival | 2,900 won |
| Jeonju ↔ festival | 3,900 won |
| Namwon Station ↔ festival | Free (every 30 minutes) |
The Gwangju and Jeonju shuttles run 1 bus per route on weekdays
and 2 on weekends.
Check the departure times in the website’s table;
they may change depending on conditions on site.
👨👩👧 If You’re Going with Kids
The 17th (Sat) has the most going on.
At 11:00, the Shinbi Apartment sing-along and tightrope walking,
at 13:00 the jang-making performance,
then the Royal Gochujang Parade at 14:00.
Gochujang making is at
14:00 on the 16th and 16:00 on the 17th.
the 15th (Thu) at 21:00
Watching the royal parade is free;
joining it requires advance registration
⏳ Not Yet Announced
□ Operation in case of rain
□ The royal parade route
□ Fees for K-Food experiences like meju and kimchi making
□ Public parking fees
These aren’t in the official information yet.
I’ll update this post when they’re announced.
If you have questions, call the Sunchang Jangryu Festival
at 063-650-1624.
👍 Recommended for These Families
✔ Families who want to make gochujang with their kids
✔ Kids who’d love the Shinbi Apartment sing-along and tightrope walking
✔ Families who want to see a traditional parade like the royal procession
From sauce experiences to the royal parade,
it’s a festival that fits nicely into one weekend day.
This article is based on official information, organized before visiting in person. Event photos are from the Korea Tourism Organization, released under KOGL Type 3 (attribution, no derivatives) and shown unedited. The character illustrations are GPT-generated.
📷 The festival in photos 10
Swipe to see more
🔄 Updates
- First write-up
📎 Sources
- 한국관광공사 국문 관광정보(TourAPI) — 순창장류축제 행사 사진 (contentid 638241) 한국관광공사 · 관공서
- 순창장류축제 행사개요 순창군·순창장류축제추진위원회 · 주최
- 행사일정 (10.15~10.18 날짜별 시간표) 순창장류축제 공식 누리집 · 주최
- 주요 프로그램 순창장류축제 공식 누리집 · 주최
- 주차·셔틀버스 안내 순창장류축제 공식 누리집 · 주최
- 전통 줄타기 공연 안내 순창장류축제 공식 누리집 · 2026.10.8 · 주최
- 순창장류축제 문화체육관광부 지역축제 · 관공서
- 전북자치도, 오감만족 가을 축제의 향연…14개 시·군 대표축제 잇따라 전북특별자치도 · 2026.9.3 · 관공서
- 순창군, 예비글로벌축제 도약 발판…외국인과 함께하는 장류 미식 체험 대폭 확대 순창군 · 2026.10.1 · 관공서
This is a guide based on official announcements, not a visit review. Schedules, programs and fees can change, so please re-check the official notice before you go.
AI-assisted translation. Numbers and article structure were checked against the Korean original on 2026-10-10. This is not a new verification of the event announcements. Original post (Korean)