This guide summarizes official announcements and is not a firsthand visit review. Character illustrations are GPT-generated.
- Dates
- Sat, Oct 10, 2026 ~ Sun, Oct 11
- Hours
- 11:00~21:00
- Venue
- Seoul Botanic Park Lawn Square · Magok Plaza · Magok Jungang-ro area161 Magokdong-ro, Gangseo-gu, Seoul (Seoul Botanic Park) area
- Organizer
- Gangseo-gu, Seoul (organized by Gangseo Cultural Center)
- Official
- Official notice (Korean) ↗
- Updated
- when we last re-checked the official notice
📅 Schedule at a glance
October 2026
Event daysHighlightsTodayKorean public holidays
📌 What's on each day
- 10/10Sat★ Heo Jun Concert · Family Game Show · Opening CeremonyToday
- 10/11Sun★ Kids Scholar Contest · Heo Jun Parade · Heo Jun Music ConcertToday
🔁 Daily · Medical Health · Donguibogam Zone · Herbal Stamp Tour · Colorful Doodle Zone · Busking
2026 Heo Jun Festival Schedule · Heo Jun Concert Lineup · Parking, Before Visiting Seoul Botanic Park Magok with Kids
A festival to care for body and mind is opening
in Magok under the beautiful autumn sun 🌿
The 24th Heo Jun Festival will be held
October 10 (Sat)~11 (Sun)
for two days, 11:00~21:00,
at Seoul Botanic Park Lawn Square, Magok Plaza,
and Magok Jungang-ro area.
It overlaps with the Hangeul Day holiday weekend.
This is a summary based on Gangseo-gu’s press release (October 6)
and Seoul’s Fun Seoul guide.
🎪 What Kind of Event Is It?
This year’s theme is
’Embracing Tradition, Prescribing the Future.’
The festival aims to look at Heo Jun’s medical spirit from a modern perspective,
and blend traditional Korean medicine with cutting-edge healthcare
as a convergent wellness festival.
The festival grounds are divided into five zones:
Medical Health Zone, Culture & Arts Zone,
Heo Jun Donguibogam Zone, Healing Experience Zone, and Food Zone.
There are about 40 programs in total.
✨ What’s Happening When?
Programs with set dates and times
are collected in the table below.
| Date & Time | Program |
|---|---|
| 10/10 (Sat) 07:20 | Heo Jun Run (pre-registered running event) |
| 10/10 (Sat) 11:00 | Lawn Square Health Stretching |
| 10/10 (Sat) 12:00 | Lawn Square Heo Jun Survival Game · Random Play Dance · Family Game Show |
| 10/10 (Sat) 18:00 | An Somi Stage · Opening Ceremony |
| 10/10 (Sat) 19:00 | Heo Jun Concert (MeloMance · Ben · An Sungjun · EPEX) |
| 10/11 (Sun) 13:00 | Heo Jun Parade (Korean traditional music · traditional costumes · b-boying) · Heo Jun Traveling Troupe |
| 10/11 (Sun) 15:00 | Lawn Square Main Stage Heo Jun Kids Scholar Contest |
| 10/11 (Sun) 18:00 | Closing Ceremony · Heo Jun Music Concert (Muse Wind Orchestra) |
The Heo Jun Traveling Troupe
is a program where actors dressed in Joseon-era costumes
roam the festival grounds and compete in mini-games like Dibi Dibi Dip and Cham Cham Cham.
🌿 What Experiences Are There?
Each zone offers different experiences.
| Zone | Experiences & Attractions |
|---|---|
| Entrance (new this year) | Donguibogam Special Exhibition Zone — Heo Jun and Donguibogam through visual materials |
| Donguibogam Zone | Making Herbal Sachets and more (in collaboration with Heo Jun Museum and Handok Medical Museum), lectures by renowned doctors |
| Medical Health Experience Zone | Oriental medicine pulse check & consultation, medical association & pharmacy health checks & medication guidance, AI body type analysis & skin diagnosis |
| Throughout the venue | Herbal Collection Stamp Tour to find hidden herbs |
| Large wall | Heo Jun Colorful Doodle Zone for drawing and coloring |
| All over the festival | District musical gala & choir, Heo Jun Harmony Stage, Heo Jun Busking |
The festival is run as an
environmentally friendly event using reusable containers.
🚇 Directions & Parking
| Method | Where to Get Off |
|---|---|
| Line 9 · Airport Railroad | Magoknaru Station Exits 3 & 4 — connects directly to Open Forest (Lawn Square) |
| Line 5 | Magok Station Exit 3, 20 minutes on foot |
| Bus | Green 6611·6712·6645·6648, Blue 672·601·605·654, Village Gangseo07·Gangseo05-1 |
Traffic control will be in effect.
From 02:00 on the 10th (Sat) to 02:00 on the 12th (Mon),
the section from Magoknaru Station Exits 3 to 6 (220m)
will be completely closed to vehicles.
(The poster says ‘Magok Jungang-ro Road Closure’)
On the morning of the 10th, due to Heo Jun Run,
roads around Seoul Botanic Park will be closed from 07:20.
Magok Jungang-ro until 08:30,
Yangcheon-ro until 08:40,
Magokdong-ro until 08:50.
There is no dedicated festival parking,
so here is the Seoul Botanic Park parking information.
| Parking Lot | Spaces & Fees |
|---|---|
| Plant Culture Center Basement | 184 spaces, 150 won per 5 minutes (08:00~21:00) |
| Seoul Botanic Park Lot 2 (Reservoir) | 202 spaces, 200 won per 10 minutes |
| Magok Plaza Parking Lot | 200 spaces, 340 won per 10 minutes |
| Botanic Gate (weekends & holidays only) | 339 spaces, 1,800 won per hour |
The Botanic Park notes that on weekends and holidays,
exiting may be delayed before and after closing time.
👨👩👧 If You’re Visiting with Kids
Seoul Botanic Park — Greenhouse garden and colorful hot-air balloon decorations (Aug 2023) (Photo: Korea Tourism Organization Photo Gallery · 김경빈 · KOGL Type 1)
Seoul Botanic Park — Glass greenhouse exterior wall and wildflower garden (Aug 2023) (Photo: Korea Tourism Organization Photo Gallery · 김경빈 · KOGL Type 1)
The main stage Lawn Square is inside Open Forest.
Open Forest is always a free zone
of Seoul Botanic Park.
If you have elementary schoolers, don’t miss
the Heo Jun Kids Scholar Contest at 15:00 on the 11th.
About 500 elementary students
will answer quizzes about Heo Jun, Donguibogam, and Gangseo-gu history
using devices that change color with correct answers,
and the final 10 will receive Joseon-era scholar costumes.
At the park’s Theme Garden,
the autumn special plant exhibition ‘Pampare’
runs until November 8.
There’s a silver grass garden and a ‘Pampas Wings’ photo zone
at children’s eye level.
The Theme Garden is a paid area.
| Theme Garden (Greenhouse & Theme Garden) | Admission |
|---|---|
| Adult | 5,000 won |
| Teen (13~18) | 3,000 won |
| Child (6~12) | 2,000 won |
| Under 6 | Free |
The Theme Garden opens at 09:30
and last admission is at 17:00.
connect directly to Open Forest
During the two festival days, the road
between Exits 3 and 6 will be closed to cars
⏳ Not Yet Announced
□ How to sign up for the Kids Scholar Contest
□ Times & fees for each experience
□ Parking info during the festival
□ Operation in case of rain
□ Food zone menu
These are not yet in the official info.
If you have questions, contact Gangseo-gu Office Culture & Arts Division
at 02-2600-6455.
👍 Recommended for These Families
✔ Families with elementary kids who want to try quizzes & stamp tours
✔ Families who want to enjoy the evening Heo Jun Concert
✔ Families who want to combine with the Botanic Park’s autumn gardens
Enjoy oriental medicine experiences and games during the day,
and concerts and music in the evening—
Magok becomes a festival venue for two whole days.
This article is organized from official guides before visiting in person. Photos marked ‘Photo Gallery’ are from the Korea Tourism Organization under KOGL Type 1 (shooting dates noted). The character illustrations are GPT-generated images.
📷 The festival in photos 4
Swipe to see more
🔄 Updates
- First write-up
📎 Sources
- 한국관광공사 관광사진 갤러리 — 서울식물원 사진(공공누리 제1유형) 한국관광공사 · 관공서
- “전통을 품고, 미래를 처방하다” ‘제24회 허준축제’, 마곡을 치유로 물들인다 서울 강서구(보도자료, 문화예술과) · 2026.10.6 · 관공서
- 제24회 허준축제 서울특별시 펀서울 · 관공서
- 도심과 한강 달리고, 지역 상권 할인까지… 강서구, ‘제4회 허준런(RUN)’ 오는 10일 카운트다운 서울 강서구(보도자료, 체육관광과) · 2026.10.2 · 관공서
- 서울식물원 관람안내·요금안내 서울식물원 · 관공서
- 서울식물원 오시는 길(지하철·주차장·주변 주차장) 서울식물원 · 관공서
- 서울식물원 가을 특별 식물전시 '팜파레' 보도자료 서울특별시 서울식물원(보도자료) · 2026.10.7 · 관공서
This is a guide based on official announcements, not a visit review. Schedules, programs and fees can change, so please re-check the official notice before you go.
AI-assisted translation. Numbers and article structure were checked against the Korean original on 2026-10-09. This is not a new verification of the event announcements. Original post (Korean)