This guide summarizes official announcements (Yesan-gun festival page and press releases of September 1, October 1, 2 and 6, 2026, the festival's official blog lineup and food booth notices, and the Ministry of Culture, Sports and Tourism festival listing) and is not a firsthand visit review. Character illustrations are GPT-generated.
- Dates
- Thu, Oct 22, 2026 ~ Sun, Oct 25
- Hours
- 10:00–20:00 (food booths 10:00–21:00)
- Venue
- Around Yesan Permanent Market (예산상설시장)Around 2 Yesansijang-gil, Yesan-eup, Yesan-gun, Chungnam (충남 예산군 예산읍 예산시장길 2, 예산상설시장 일원)
- Fee
- Free
- Performers
- 포레스텔라 · 최전승 · 신성 · 박지현 · 민경훈 · 크라잉넛 · 뉴진스님 · 박명수 · DJ찰스 · 하하 · 장한별 · 손태진
- Organizer
- Yesan-gun · Yesan-gun Development Committee
- Official
- Official notice (Korean) ↗
- Updated
- when we last re-checked the official notice
📅 Schedule at a glance
October 2026
Event daysHighlightsTodayKorean public holidays
Korea Meteorological Administration · 10/15, 8 AM issued · forecasts can change
📌 What's on each day
- 10/22Thu★ Opening showToday
- 10/23FriCrying NutToday
- 10/24Sat★ Free movies · DJ partyToday
- 10/25Sun★ Free movies · Day showToday
🔁 Daily · Chrysanthemum show (20,000+) · Samcook food booths 10:00–21:00
2026 Yesan Market Samguk Festival Dates, Chrysanthemum Light Path & Free Movies – Yesan Market with Kids, Before You Go
Gukbap, guksu noodles and gukhwa chrysanthemums —
an autumn market festival of three ‘guk’ 🌼
The 10th Yesan Market Samguk Festival (예산장터 삼국축제)
runs for four days, October 22 (Thu) to 25 (Sun),
around Yesan Permanent Market (예산상설시장).
This year marks 10 years of the festival
and 100 years of Yesan Market.
I’ve summarized Yesan-gun’s festival guide and press releases
along with notices on the festival’s official blog.
🎪 About the Festival
It’s Yesan’s signature food festival, themed on
guksu (noodles), gukbap (rice soup) and gukhwa (chrysanthemums).
Performances, hands-on activities and evening programs run too.
This year’s theme is “A Story That Never Ends,“
and the Ministry of Culture, Sports and Tourism festival listing
shows admission as free.
For the 10th edition, there are new programs as well.
| 10th-anniversary program | Details |
|---|---|
| Samguk Bucket List | Pick from 10 must-do activities and take part step by step |
| Samcook Festa | A food culture festival with local residents |
| Colors of Samguk | Performances with a different color each day |
🌼 Where Are the Chrysanthemums?
The chrysanthemums are displayed in front of Yesan Market and the Yesan Cinema building,
with about 20,000 pots on show.
There are many types, such as cascade, multi-bloom and bonsai chrysanthemums.
This year there are 7 new sculptures,
such as a cake and a gift box, plus photo zones.
About 200 chrysanthemum bonsai pieces will also be shown.
Along the streamside path,
they’re setting up an LED square-gate tunnel path
and a canopy-style lantern path.
Lighting times haven’t been announced yet.
🎤 Who’s on Stage?
Here is the stage lineup by date
posted on the festival’s official blog.
| Date · Time | Stage |
|---|---|
| 10/22 (Thu) 18:00–21:00 | Opening celebration · Forestella · Choi Jeon-seung · Shin Seong · Park Ji-hyun (포레스텔라 · 최전승 · 신성 · 박지현) |
| 10/23 (Fri) | SAMGUK : OCTOBER EPISODE · Min Kyung-hoon · Crying Nut (민경훈 · 크라잉넛) |
| 10/24 (Sat) 18:00 | DJ PARTY · NewJeansNim · Park Myung-soo with DJ Charles · HaHa (뉴진스님 · 박명수 · DJ찰스 · 하하) |
| 10/25 (Sun) 13:00 | 10(TEN)션 UP Samguk · Jang Han-byeol · Son Tae-jin (장한별 · 손태진) |
The show time on the 23rd
isn’t on the official blog yet.
🎬 Can We Watch a Movie with Kids?
Yes. On the festival weekend,
Yesan Cinema hosts the 2026 Small Cinema Collection (작은영화관 기획전).
It screens 8 Korean films, all for free.
For children and families, there’s also
the animated Pororo movie (뽀로로 극장판 보물섬 대모험).
’Ode to My Father,’ ‘Marathon’ and ‘Miracle in Cell No. 7’ are also showing.
| Item | Details |
|---|---|
| Dates | October 24 (Sat) – 25 (Sun) |
| Place | Yesan Cinema |
| Price | Free |
| Tickets | First come, first served at the box office on the day (no online booking) |
The screening timetable is to be posted
on the Small Cinema Collection website,
but it wasn’t there yet on October 10.
🍜 How Do We Buy Food?
The ‘Samcook Festa’ booths in the food zone
open 10:00–21:00 on all four days.
The recruitment notice lists 20 booths.
According to the notice, booths use reusable containers
and must accept the Culture Nuri Card, Yesan Love gift certificates
and card payments.
Menus and prices haven’t been announced yet.
🚗 Getting There & Parking
The venue is around Yesan Permanent Market,
2 Yesansijang-gil, Yesan-eup, Yesan-gun, Chungnam.
Shuttle bus and parking information
hasn’t been officially announced yet.
The county says details will be shared step by step
on the official blog and social media.
👨👩👧 If You’re Visiting with Kids
Chrysanthemum sculptures and photo zones in the daytime,
plus free movies on the weekend,
keep the kids’ sights going all day.
Evening stages start at 18:00 on the 22nd and 24th,
and Sunday’s stage is a 13:00 daytime show.
Tickets are handed out at the box office
on the day, first come, first served!
⏳ Not Yet Announced
□ Full timetable by date · show time on the 23rd
□ Shuttle buses · parking lots
□ Lantern path lighting times
□ Kids’ zone · children’s activities
□ Movie screening timetable
□ What happens if it rains
These aren’t in the official information yet.
If you have questions, contact the festival team
at Yesan-gun’s Culture & Tourism Division: 041-339-7316~8.
👍 Recommended for These Families
✔ Families who want a photo in front of the chrysanthemum sculptures
✔ Families who want to watch a Pororo movie with kids for free
✔ Families who want a meal from the market food stalls
From chrysanthemums and free movies to market food,
it’s a festival that fits nicely into a weekend market day out.
This article is based on official information, organized before visiting in person. The character illustrations are GPT-generated.
🔄 Updates
- One-week check
- First write-up
📎 Sources
- 축제/행사 > 예산장터삼국축제 예산군 문화관광 · 관공서
- 예산군, 가을 물들이는 대표축제 3개 잇따라 열린다 예산군(문화관광과 축제팀) · 2026.9.1 · 관공서
- 예산군농업기술센터, 1년 가꾼 국화 꽃피울 삼국축제 전시 막바지 '총력' 예산군농업기술센터 · 2026.10.1 · 관공서
- 예산군, 예산시네마서 흥행작 8편 무료로 만나는 '작은영화관 기획전' 예산군(문화관광과 문화예술팀) · 2026.10.6 · 관공서
- 제10회 예산장터 삼국축제 개막식 축하공연 라인업 예산장터 삼국축제 공식 블로그 · 2026.9.29 · 주최
- 제10회 예산장터 삼국축제 SAMGUK : OCTOBER EPISODE 라인업 예산장터 삼국축제 공식 블로그 · 2026.9.30 · 주최
- 제10회 예산장터 삼국축제 DJ PARTY 라인업 예산장터 삼국축제 공식 블로그 · 2026.10.2 · 주최
- 제10회 예산장터 삼국축제 10(TEN)션 UP 삼국 라인업 예산장터 삼국축제 공식 블로그 · 2026.10.7 · 주최
- 제10회 예산장터 삼국축제 『삼cook 페스타』 먹거리부스 참가자 모집 공고 예산장터 삼국축제 공식 블로그 · 2026.9.2 · 주최
- 예산장터 삼국축제 (지역축제 안내) 문화체육관광부 · 관공서
This is a guide based on official announcements, not a visit review. Schedules, programs and fees can change, so please re-check the official notice before you go.
AI-assisted translation. Numbers and article structure were checked against the Korean original on 2026-10-10. This is not a new verification of the event announcements. Original post (Korean)