This guide summarizes official announcements (Sejong City notices of October 8, 2026, and September 18, 2026, with the event plan and posters) and is not a firsthand visit review. Character illustrations are GPT-generated.
- Dates
- Fri, Oct 16, 2026 ~ Sat, Oct 17
- Hours
- Fri 16th 16:00–22:00 · Sat 17th 11:00–22:00
- Venue
- Around the City Symbol Plaza, Sejong (도시상징광장)30 Eoullnuri-ro, Naseong-dong, Sejong (세종 어울누리로 30, 도시상징광장)
- Organizer
- Sejong City, Sejong Facilities Management Corporation, Sejong Small Business Association and others (organized by the Ministry of SMEs and Startups)
- Official
- Official notice (Korean) ↗
- Updated
- when we last re-checked the official notice
📅 Schedule at a glance
October 2026
Event daysHighlightsTodayKorean public holidays
Korea Meteorological Administration · 10/15, 8 AM issued · forecasts can change
📌 What's on each day
- 10/16Fri★ Balloon art · Tall-man showToday
- 10/17Sat★ Bubble show · Treasure hunt · RecreationToday
🔁 Daily · Local market · food trucks · evening family movie · Onnuri gift certificate cashback
2026 Sejong LoSo Festival Schedule, Bubble Show & Movies – City Symbol Plaza with Kids, Before You Go
On a cool autumn evening,
Sejong’s City Symbol Plaza starts buzzing 🎈
The 2026 Sejong LoSo Festival “Sejong Deulsseok” (세종 들썩)
runs on October 16 (Fri) and 17 (Sat)
for two days around the City Symbol Plaza.
This guide is based on Sejong City’s “event notice” (October 8)
and the event plan attached to the September call for vendors.
🎪 About the Festival
It is held to open up new sales channels for local small businesses.
The slogan is “Local values come together for a bigger tomorrow!”
At its heart is a small-business win-win market,
where you can see, buy and try products from Sejong’s small businesses,
with shows and games the whole family can enjoy.
The event plan describes it as a festival
that links after-work and weekend leisure to local shops.
✨ What’s On Friday Evening (16th)?
Friday runs from 16:00 to 22:00.
| Time | Friday 16th program |
|---|---|
| 16:00–19:00 | Tall-man performance “Kidari Ajeossi” (키다리 아저씨) |
| 18:30–18:50 | Fusion gugak (Korean traditional music) by Yuk So-hyeong |
| 18:50–19:10 | Guitarist Kim Mao |
| 19:10–19:30 | Trot singer Hojo |
| 19:30–20:30 | Balloon art show |
| 20:30–22:00 | Movie screening: Zootopia |
🫧 And on Saturday (17th)?
Saturday runs from 11:00 to 22:00,
with lots of programs to enjoy with kids.
| Time | Saturday 17th program |
|---|---|
| 15:00–16:00 | Recreation (games together) |
| 16:00 | Local Commercial District Innovation Contest awards |
| 17:00–18:00 | Treasure hunt |
| 18:00–18:30 | Bubble show (giant soap bubbles) |
| 19:00–19:30 | Liberty Guitar |
| 19:30–20:00 | Lee Jae-ho from Hidden Singer |
| 20:00–20:30 | Ahn Chang-yong from King of Mask Singer |
| 20:30–22:00 | Movie screening: Inside Out |
On both days, the evening movie
is introduced as “movie time with the family.”
🛍️ What’s On Both Days?
| Always on | Details |
|---|---|
| Small-business best products | Display and sales (40–50 booths taking part) |
| Local Commercial District Innovation Contest | Start-up small business contest (awards Saturday 16:00) |
| O2O·DX experience booths | Experience booths |
| Citizens’ on-site sticker vote | A vote cast with stickers on site |
| Food trucks | The notice says “Come eat something tasty!” |
🎁 Spend 30,000 won, get 10,000 won back
During the festival, spend 30,000 won or more
anywhere in Sejong (except large supermarts and adult entertainment bars)
and receive a 10,000 won Onnuri gift certificate.
Receipts from 2 or more shops can be combined,
and you must bring your ID.
Certificates are handed out from 18:00 to 22:00 at the event HQ,
to the first 400 people each day, 1 per person per day.
🚗 Getting There & Parking
The City Symbol Plaza is in Naseong-dong, Sejong.
Its Naver Place address is 30 Eoullnuri-ro.
Neither the city notices nor the event plan
include parking or public transit information.
👨👩👧 If You’re Going with Kids
With kids, Saturday afternoon works well:
Recreation (15:00) → Treasure hunt (17:00) →
Bubble show (18:00) run one after another.
On Friday there is the tall-man performance (16:00)
and the balloon art show (19:30).
The September poster and the event plan say that on the 17th
the festival links up with a downtown camping event with 100 camper vans.
for the first 400 people
Bring your receipts and ID!
⏳ Not Yet Announced
□ Parking lots and public transit
□ Operation in case of rain
□ Opening ceremony time (the plan said 19:00 on the 17th; not in the final notice)
□ How the public can join the downtown camping
□ Fees for experience booths
These are not in the official information yet.
For questions, call the Sejong Small Business Association
at 044-999-4636.
👍 Recommended for These Families
✔ Families with kids who love bubble and balloon art shows
✔ Families who want to watch a family movie on the plaza
✔ Families who want to browse local shop products and food trucks
Shopping, games and even a movie:
a festival for spending Friday and Saturday evening on the plaza.
This article was organized from official information before visiting in person. The character illustrations are GPT-generated.
🔄 Updates
- First write-up
📎 Sources
- 2026 세종특별자치시 소상공인 LOSO페스티벌 개최 안내 세종특별자치시(소상공인과) · 2026.10.8 · 관공서
- '2026 세종 LoSo 페스티벌' 참가업체 모집 (행사계획안·포스터) 세종특별자치시(소상공인과) · 2026.9.18 · 관공서
This is a guide based on official announcements, not a visit review. Schedules, programs and fees can change, so please re-check the official notice before you go.
AI-assisted translation. Numbers and article structure were checked against the Korean original on 2026-10-10. This is not a new verification of the event announcements. Original post (Korean)