Written: October 10, 2026 · Updated: October 10, 2026

This guide summarizes official announcements and is not a firsthand visit review. Character illustrations are GPT-generated.

2026 Uijoeun Brothers Festival Dates, Straw Playground & Golden Rice Hunt – Daeheung, Yesan with Kids, Before You Go

In late autumn, after the rice harvest, when straw piles up,
a festival built on a brothers’ story opens 🌾

The 2026 Uijoeun Brothers Festival
(의좋은형제축제) runs for two days,
November 7 (Sat) to 8 (Sun),
around Uijoeun Brothers Park in Daeheung-myeon, Yesan-gun.

I checked the Yesan-gun tourism festival guide
and the September 1 county press release (with poster)
on October 10 and summarized them here.

🎪 About the Festival

According to Yesan-gun’s festival guide,
the festival is based on the story of the bond between
Lee Seong-man and Lee Sun, real brothers from Yesan.

It retells the story of brothers
who each thought of the other first and shared,
and the county describes it as a family festival
that brings back the value of brotherly love and filial piety.

It is hosted by the Daeheunghyeon Preservation Society,
organized by the Uijoeun Brothers Festival Committee,
and sponsored by Yesan-gun and the Yesan-gun Council.

Daeheung-myeon, where the festival takes place,
was certified as a Slow City in 2009.
Yesan-gun’s tourism guide introduces it
as Korea’s sixth Slow City,
and the ‘Neurin Kkoburang-gil’ (slow winding trail) runs through the village.

🌾 What’s On?

These are the programs in the county press release and poster.
The timetable has not been announced yet.

The county’s festival guide also says
various activities will be held, including straw crafts and exhibitions.

The county said the schedule and programs
will be released step by step
on the festival’s official blog and social media.
The social media account listed in the county guide
is Instagram gbfesta_official.

📅 Yesan Autumn Festivals in a Row

Yesan-gun announced it will hold
three flagship festivals one after another this autumn.
The Uijoeun Brothers Festival is the last of them.

I’ve written separate guides for the first two.
2026 Yesan Market Samguk Festival guide
2026 Yesan Apple Festival guide

At the same Uijoeun Brothers Park,
residents also run the ‘Uijoeun Moonlight Market’.
It is a separate market held on October 17 and 31 and November 14,
14:00~20:00,
so it does not overlap with the festival days.

🚗 Getting There & Parking

The festival site is around Uijoeun Brothers Park,
at 3 Uijoeunhyeongje-gil,
Daeheung-myeon, Yesan-gun, Chungnam.

Parking, shuttles and public transport information
for the festival is not in the official guides
as of October 10.
Once it is out, I’ll put it here in a table.

👨‍👩‍👧 If You’re Visiting with Kids

The county itself calls this a family festival,
and family participation programs like the straw playground
and ‘Find the Golden Rice’ are at its center.

Since the programs come from the brothers’ story,
it’s nice to read the Uijoeun Brothers story
with your kids before you go.

There are many activities that involve handling straw,
so dressing kids in comfortable clothes is recommended.

⏳ Not Yet Announced

□ Hours and daily timetable
□ Activity fees and advance registration
□ Parking, shuttles and public transport
□ Operation in case of rain
□ Food

These are not in the official information yet.
I’ll update this article once they are out.

If you have questions, contact the Yesan-gun Culture & Tourism Division festival team
at 041-339-7316~8
or the poster contact 041-331-0619.

👍 Recommended for These Families

✔ Families raising brothers, sisters or siblings together
✔ Families looking for hands-on play like a straw playground
✔ Families touring Yesan’s autumn festivals one after another

Following the brothers’ story through the straw,
this is Daeheung-myeon’s late-autumn family festival.

This article is based on official information, organized before visiting in person. The character illustrations are GPT-generated.

AI-assisted translation. Numbers and article structure were checked against the Korean original on 2026-10-10. This is not a new verification of the event announcements. Original post (Korean)